A little gesture goes a long way.
Bagnalls has been collecting milk bottle tops for many years knowing that that were being recycled for a good cause. The bottle tops go to Captain Rummage for recycling into various things which can be made from plastic, such as the plastic bins at the Yorkshire Show ground. Not a very glamorous end but better than going to landfill.
For more information how you can help make a difference: https://www.coneexchange.org/